July 2007 Pagerank (PR) Update Underway

July 16th, 2007

Nope – actually the July 2007 PR update is not underway at all. It’s almost impossible to know when the next PR update will get underway, and trying to guess the date is a bit pointless.

When is the next Pagerank (PR) Update?

As per usual, people have been trying to guess when the next Pagerank (PR) update will happen, and some even swear that it is happening now (as postulated by some commentators on Matt Cutt’s blog). I personally see absolutely no evidence that there is a July toolbar PR update underway – and in fact, if previous trends are any guide, it is likely that the next toolbar pagerank update will not be until August 2007 at the earliest.

There are a few little ‘ripples in cyberspace’ that are a little indicative that SOMETHING is happening, but I’ve checked all the datacentres for a number of my sites, and I can say quite definitively that Tool-bar Pagerank is not happening right at the moment.

Will the next PR update be in August?

Who knows. The next pagerank push could be in August, it could be in January 2008, or I might be totally wrong and it could be happening right now – but, In any case, don’t get a fixation about PR updates. Why?

It’s a common misconception that all your link building goes unrewarded until toolbar PR is updated – that’s just not true. Real PR (that which Google uses internally) is a dynamic, constantly changing beastie – Google just keeps the real value a secret so that webmasters like us don’t go crazy watching our PR go up and down like a yo-yo in between updates.

If you’d like to know why NOT TO WORRY about PR updates, and how to improve your Page Rank between now and the next one, please see my post about the last pagerank update.


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11 Comments Add your own

  • 1. JLH  |  July 17th, 2007 at 3:05 am

    Fabulous Link Bait there! Shouldn’t be long before someone at Digital Point goes crazy over it.

  • 2. Craig  |  July 20th, 2007 at 10:39 am

    Google likes to experiment during the US summer vacation season, there has been a general shake up the index over the last couple of weeks and they are able to update and roll in changes much faster than ever.. toolbar update is on the way for those of you who enjoy that kind of thing.

  • 3. theDuck  |  July 20th, 2007 at 10:57 am

    Yeah so you’ve noticed some ‘action’ too Craig? I’ve seen more than the usual ‘everflux’ – probably since about two weeks ago. I got a very, very large spike (twice my usual Google traffic) for about a week about a week starting two weeks ago, and it then tracked off to its normal level.

    The spike was across all my pages.

    I can’t think of any external reason that would have caused that spike, so I assumed that it was possible that they’re doing some algorithm update at the moment, trying out new things.

    If so, I hope they choose to implement whatever it is they are testing.. I liked it 🙂


  • 4. Marc  |  July 24th, 2007 at 10:20 am

    I have some sites with pages that have updated in PR. Not the front domain but pages on that domain. Some got from pr3 tot pr4. But the front domain had no update…..

  • 5. thinker  |  July 26th, 2007 at 11:29 pm

    so which one is right, the one who say the pr has started and updated or you?

  • 6. theDuck  |  July 27th, 2007 at 12:00 am

    Hehe.. I think I am, thinker.


    I know of a number of sites that have redirected (about two months ago) to a different URL using 301 redirects. 301 redirects pass pagerank, and two months is plenty of time for that pagerank to have propagated internally to a new URL.

    Those sites, without exception (be it deep pages or the index page) are still showing PR0, whereas the sites from which the redirects occurred are still PR3 to PR6.

    I’m confident to say that no TBPR update has occurred.



  • 7. ernesto  |  August 9th, 2007 at 2:54 am

    My sites have not been updated yet..

    Something is going on anyway, I like to try this fancy pagerank prediction tool sometimes:
    Normally it gives me a predicted pr value between 4 and 5, but during the last weeks has been always giving 0. I take it as a proof that something is moving!

  • 8. theDuck  |  August 9th, 2007 at 7:05 pm

    Hi Ernesto –

    That particular tool seems to be up and down like a yoyo, although of all the so called PR prediction tools, it does seem to be the most accurate.


  • 9. Web Design Ireland  |  August 30th, 2007 at 7:55 am

    i agree, many webmasters love the idea of having the TBPR but this causes confusion as it can show you different results then what your PR really is, i hope google get rid of TBPR but i would say they wouldent as its a great marketing tool for google

  • 10. Tony Warne  |  December 15th, 2007 at 4:32 pm

    This has been and gone, its noe December 2007. Any guesses when the next will be??

  • 11. jocuri  |  July 18th, 2008 at 1:15 am

    Fabulous Link Bait there!

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