Google Adsense Tips, Tricks n Latest Gossip Part 1

February 28th, 2007

Yesterday I was lucky Revenue Sharing and Your Blogenough to attend a conference here in Brisbane, Australia that was typically well attended by Googlers ready to give great tips and advice.

After the conference I managed to steal a few moments with a Googler from the US by the name of Michael Gutner and ask him a few questions. His answers were revealing and informative, and I thought I’d give you the inside track.

The advent of ‘Pay per Blog Sites’ is upon us – basically, under this revenue sharing model, website owners offer space on their blog for other contributors to write unique content, and pay a proportion of advertising income from that author’s content as a form of comission.

Some people are concerned this will create alot more ‘made for adsense blogs’ – blogs written purely to make money from adsense, rather than provide information to people. I personally think it will have a really great effect – At the end of the day, sites get popular because people are interested in the quality of the content – if no-one visits a site, no one clicks on the ads – simple.

I have other views – I reckon it’s a great isea because it will be a great enabler for those people with great ideas and insights to showcase them to a much wider audience, and get reimbursed, without the overhead of running their own site.

One of the problems of such revenue sharing schemes is the mechanics of splitting the revenue – basically there are two ways to do it –

  1. Use google channels to measure income from the contributors page and write them a check or money transfer on a monthly basis for their proportion.
  2. ‘Swap Out’ your Google adsense ID with your contributor’s id on their page part of the time (ie, if their commission is to be 80%, show ads using their adsense ID 80% of the time, and yours 20% of the time)

The first is probably the fairest, but also has a high administration cost for the website owner – making it probably only feasible for large, commercial blogs with heaps of traffic.

The second approach has less administration effort, but a few other negatives. Firstly, it takes a fair bit of coding to implement, and is imperfect as it relies on chance – you can never be absolutely certain that revenue is being evenly shared.

A potential problem with both approaches is that neither allows the author to be ‘absolutely sure’ that they are being paid their fair share of revenue.

I mentioned this conundrum to Michael, and said that I thought this presents a great business case for google. Why? –

  1. Google has the economies of scale to handle payments, and is considered a ‘trustworthy brand’ – this would be relatively easy for them to implement, and would be seen as a godsend by most webmasters… and..
  2. By encouraging ‘everyday people’ to join the blogging revolution and become adsense publishers, google both increases their brand awareness, and (here’s the cynic in me) the potential return on holding millions upon millions of small publisher’s income in escrow until the required minimum $100 for their adsense balance to be transferred to their chosen bank account is enormous.

Indeed, if I were Google, I’d have to have rocks in my head if I didn’t consider this idea as a top priority..

But it seems, as often happens with Google, they already thought of it ๐Ÿ™‚

Michael gave me the scoop that in fact, Google is developing this functionality and it will become available in the near future as an addition to their existing adsense product range. As Michael said, Google has many, many new projects on-line at any given time, but he did say that he is certain that this feature is one that is in active development as we speak.

Anyway, that’s my small but signficant little tid-bit for tonight – But the fun will continue tomorrow – I have some more great tips from the conference which I’ll be writing about.. one particularly interesting one was how to ‘train’ google to serve ads that are more likely to get clicked.. it’s a good one.. ๐Ÿ™‚ see the second part of my article here.

See you!



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7 Comments Add your own

  • 1. John  |  February 28th, 2007 at 10:54 pm

    Hi Duck
    Sounds like you had a great time. Are you sure this chap is really from Google? ๐Ÿ™‚

    Just some comments (never can keep my mouth shut):

    “if no-one visits a site, no one clicks on the ads – simple.”
    That’s how MFA sites work — only the content is terrible on purpose. The site ranks, the visitor comes, the site sucks, the visitor clicks on the ads to go somewhere else. Done. Set up 1000 sites like that and even if each one only gets one visitor a week (that clicks on the ads to go somewhere good) then it’s enough to cover the expenses.

    “By encouraging โ€˜everyday peopleโ€™ to join the blogging revolution …”
    You mean like let people use a blog-service to set up their own blogs for free and make it easy for them to integrate Adsense? Now where have I seen that before … ๐Ÿ™‚

    Revenue sharing is something that will come more and more — it will have to for things like video ads in YouTube; part goes to the publisher, part to the producer, part to the platform. I’m just worried about the 1/100th of cents that will be “rounded away”. But we’ll see!

    Now where can I enter my Adsense-ID so that I get my share of the revenue for posting my comments … (just kidding!!)

    If you had straight links from the comment posters, you could use the link as a way of passing revenue to commenters; sell us a link for the price of a good comment. Heh. I should get a patent on that. heh.

  • 2. DuckMan  |  February 28th, 2007 at 11:13 pm

    Thanks John for your comments!

    Yep, I’ve got to say I’ve got mixed feelings about the whole pay for post thing, but again, you’re always going to have those rogues you mention who make MFA (made for adsense sites) to game the system….

    I met one of them yesterday who has 20,000 sites that work on just that principle – but I think Google is getting much better at shutting down those kinds of operations.. he was telling me he’s now moved to the porn business as MFA sites just don’t pay the bills anymore – gawd ๐Ÿ™‚


  • 3. Amit  |  April 10th, 2007 at 5:47 am

    Hi Duck Your site is really very informative and I appreciate your efforts developing this site..

  • 4. JLH  |  August 1st, 2007 at 8:49 pm

    Any news on this new revenue sharing plan?

  • 5. theDuck  |  August 1st, 2007 at 9:18 pm

    Man – I just don’t know what to believe these days. I wish they would release it, because then I’d have something to write about. Now that supps are gone the pickings are thin ๐Ÿ˜€

  • 6. KoLD  |  March 12th, 2008 at 5:31 am

    Google Adsense – flagship of contextual advertising! Really the best webmaster program for earning money..

  • 7.  |  December 27th, 2008 at 12:40 am

    I really liked your article. My compliments!! Thank you!

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